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About Us
About Us
WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too.
WaterWipes® History
We’ve come a long way since 2008, but we still act with the same entrepreneurial spirit and determination to find a better way. Please use the slider to move along the timeline.
2008
First prototypes of WaterWipes® are made.
2012
First WaterWipes® TVC aired.
2013
Entry into the US market.
2016
Entry into the French market.
2017
Entry into the Canadian market.
2018
Entry into UAE & KSA markets.
2018
Launch of Textured Clean WaterWipes®.
2019
Launch of XL Bathing WaterWipes®.
2020
No. 1 wipes brand in Ireland since 2020.
2021
Launch of plastic free* WaterWipes®.
2021
Launch of Adult Care WaterWipes®.
2022
Awarded the seal “Microbiome-Friendly”.
Where we are on our journey
Plastic free*
The world's purest baby wipes are now plastic-free too. *The claim does not refer to the full product life cycle or the outer plastic packaging and refers to the wipes only.
Plant Based*
Made from 100% viscose, a natural wood pulp fibre. *Wipe made from regenerated cellulose (viscose) utilising wood pulp as a precursor.
Minimal Ingredients
Made using 99.9% purified water and fruit extract.
Accredited Brand Globally
Dermatologically approved by Skin Health Alliance.
100% FSC-Certified
We choose suppliers whose cardboard packaging is FSC certified.
We are passionate about creating and maintaining a positive and inclusive environment.
Environment
Today, tomorrow and in the future, the world we live in matters to all of us. And at WaterWipes® we want to do our part for future generations.
Water
Water is one of the world’s most precious natural resources. At WaterWipes® we’re careful how we use it, conserving and protecting it any way we can.
People
Our business keeps growing and growing and our aspirations reach far higher. You can share in something special and join us on an ambitious journey.
Our strength lies in our diversity and opportunity.
We pride ourselves on an inclusive, welcoming culture at WaterWipes®; a culture that offers opportunity for everyone.
With our headquarters in Drogheda, Ireland (WaterWipes® UC) we are now a global business, selling WaterWipes® in over 50 countries. At the heart of our success is a team of over 300 talented people who work together to bring our products to more consumers in every corner of the globe.
Things we are proud of
Real parents' experiences and expert advice to help you when you need it most.
Babies don’t come with instruction manuals, so we’ve been asking real parents about their experiences to help you when you need it most.
Newborns
From soothing their sensitive skin to soothing your nerves, get honest advice for the first few months and hear other parents’ experiences.
Weaning
As your little one grows, tap into insights on baby skin care shared by parents and professionals.
Toddlers
Essential insights into your baby's developing skin as they grow and explore the world.